Zamora showcases itself at FITUR

The province and its towns, Holy Week, the Cultural Landscape of Zamora, Benavente, Toro, and Fermoselle showcase the very best of their offerings to attract visitors.

The province of Zamora has been presented at the International Tourism Fair (FITUR) as “a window for the traveller”. With a varied proposal that combines tradition, nature, culture, and gastronomy, the villages of Zamora are a highly sought-after destination. That is why, every year, thousands of tourists choose one of the villages of Zamora to enjoy a few days of disconnection, fresh air, and the wide range of activities that rural tourism has to offer.

If you would like to join this new trend but don’t know which destination to start with, keep reading!

Zamora as a UNESCO “Cultural Landscape”

One of the major announcements at FITUR was Zamora’s candidacy as a UNESCO Cultural Landscape

This initiative seeks recognition of the city beyond its prestigious Romanesque heritage. It considers, for example:

• The historical relationship between humans and nature: reflecting the great importance of activities such as mining, quarrying, farming, and transhumance. Ancient trades that shaped the unique corners found throughout the landscape.

• Integration of cultural and natural elements: Zamora’s Romanesque heritage, its medieval architecture, the geology of the River Duero, traditional livestock farming, and popular traditions such as Holy Week — a key date for locals and international visitors alike.

• Holy Week in Zamora: declared of International Tourist Interest, it is one of the province’s main attractions. With centuries-old floats, nocturnal processions, and a profound religious atmosphere, it attracts thousands of visitors every year. A highly recommended experience that blends spirituality, history, and art.

• Sustainability and the future: the project encourages the renaturalisation of spaces, improvements to green infrastructure, and a form of tourism committed to respecting the environment.

Fermoselle, the hidden village underground

First stop: Fermoselle, the cradle of a thousand wineries. Strategically located at the heart of the Los Arribes del Duero Natural Park, Fermoselle is a natural balcony overlooking one of the most breathtaking landscapes of the Iberian Peninsula.

Its cobbled streets conceal a unique treasure: more than a thousand underground cellars, where wine has been central for centuries. Visiting Fermoselle means immersing yourself in winemaking tradition, enjoying the spirit of a village with soul, and raising a glass to the flavours that make this corner of Zamora unforgettable.

Fermoselle offers everything you could wish for: from exquisite local gastronomy to corners brimming with history, culture, and hospitality.
A destination to be experienced with all the senses, welcoming to everyone.

We look forward to seeing you at Doña Urraca, where you can enjoy everything Fermoselle and its surroundings have to offer!

Benavente, a stop along the way

The mayor of Benavente, Luciano Huerga, presented at FITUR the tourism projects promoted by the Town Council.

Benavente is a stop you cannot miss if you are in Zamora. Its tourism strategy focuses on:

• Free guided tours to discover its heritage.

• An ambitious Sustainable Tourism Plan with an investment of more than 3 million euros.

• The Soledad González Interpretation Centre, considered the cultural heart of the city.

• An exclusive Motorhome Area, perfect for travellers on the road.

All these innovations make Benavente a sustainable, cultural, and accessible destination for all types of visitors.

Toro, city of music

The mayor of Toro, Tomás del Bien, presented the city at FITUR as the “City of Music”. Each year, it hosts numerous festivals covering all genres and audiences. Among the most notable are: Vintoro, Zarando Folk, Noche Blanca, and the Jesús López Cobos Classical Music Festival.

But Toro is above all recognised for its essence tied to wine. With its own Designation of Origin, Toro has become a benchmark for wine and gastronomy tourism in Castilla y León.

Zamora: a destination with it all

With its candidacy as a UNESCO Cultural Landscape, the richness of its Holy Week, Benavente’s cultural offerings, Toro’s music and wine, and the charm of Fermoselle with the hospitality of the Posada Doña Urraca, Zamora stands out at FITUR as a truly unique destination in Spain.